As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. The metrics to look for are bounce rate, pages per visit and time on site. Bounce rate refers to the percentage of people who …

In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times …

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. A consumer holding a positive attitude toward a brand becomes more likely to buy it. There is no higher quality signal than branded …