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Because it still remains relevant to this day, its crucial to understand what the Hummingbird update is, what it does, and its lasting impact on SEO, as well as search itself. Of all the readers I encounter, the most successful are those with a positive and proactive attitude, who put …

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Difficult things about link research

Yes, Google can read Facearticle articles, but that doesn't necessarily mean it'll spend the time to figure out the scripts on your articles. Alternatively, you can set up canonical tags to instruct Google which version of the page it should consider and which ones should be ignored. Create memorable and …

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Reasons why you cannot learn bread crumbs well

There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). If I've convinced you of the importance of SEO, you're probably starting to wondering how you perform SEO and what it …

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Putting a plan in place around your h1 tags

There isn't a magic number -- it all depends on the length of your keyword and article -- but if you feel like you're forcing it, it's better to ignore it and continue writing naturally. Someone searching for how to plan a corporate event could be a pretty tasty lead, so even …

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Learn to do keyword research like a professsional

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. A brand's image consists of the feelings consumers and business-tobusiness customers have toward the organization and each individual brand. Can Lucy Hall make the condition of …

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Fascinating offsite SEO tactics that can help your business grow

My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the overall theme of your page, they signal Google as to the legitimacy of your content. Any lower than 50 characters and you?re leaving precious SERP real estate on the table. Try …

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Why I hate indexed pages

Embedding a third-party widget is seen as controlling the process of linking reviews. There is no objective way to go about this, but do make sure to temper your expectations with the type of effort you're putting forth. Its like looking for a place to find the best Technical SEO …

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Establish your position regarding quality

Even if your link building campaign is conceptually flawless, there's a chance you'll see worse returns on your investment if there's significant competition interfering with your work. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. You hire …

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What everyone ought to know about indexed pages

Good content tends to speak for itself. A "what we can afford" budget sets the marketing allotment after all of the company's other budgets have been established or while determining other budgets. It’s a good idea to look at how long an seo agency has been in business. Search …

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Reasons why you cannot fully understand non reciprocal links

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your …

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Are search volumes affected by ROI

The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. It's why no SEO strategy is complete without some kind of link building strategy. A black green screen can seem retrograde and confusing …

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DMOZ is gone and you have to act

It's possible to make ethical use of sensational headlines when you have a sensational story and write the headline to match. The SEO field has evolved significantly over the last five or 10 years. Try using several cities, in different parts of the UK, as a basis for your vacation …

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The untapped goldmine of duplication

Google's Keyword Planner is free to use and shows you Google's own data, which makes sense because you're optimizing your site for Google. Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Beautifully hand-crafted, aluminium windows are a fantastic focal point in …

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Pay particular attention to citations when performing an audit

Ever had a client claim they just can?t see what they?re getting for the dollars they?re spending with you? When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no …

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Why most people will never be great at offsite SEO

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the site. Clients will thank you and visitors will appreciate it. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific …

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Understanding keyword density

A lot of it. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. It's always a good idea to choose an seo company that can also provide you with content marketing and PPC advertising. This …

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Read this controversial article and find out more about web crawlers

By submitting a sitemap to Google, you're telling the search engine to review and index the pages of your site-and this is a critical first step when you're launching something new. Unneeded material can include notices about upcoming events, bios for employees who have left the company or specifics on …

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Accurately summarize the page including details of RSS feeds

Still, cost-efficient doesn't necessarily mean cheap-it means the results you see from your efforts will provide a positive return based on how much you put into it. It became the subject of abuse because of many black hatters, but there's nothing in the SEO manual that says backlinking has diminished …

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Here's what industry insiders think about URLs

Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's …

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A focus on organic links to benefit search engine placement

Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages and their corresponding keyword focus forms the basis of your website's architecture. Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops …

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Digital experiments: Channel testing and search visibility

Like many SEO meat and potatoes tactics, there's no denying that header tags aren't as critically important for your site rankings as they used to be. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. Experience freedom from …

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Double Your Profit With These Tips on SEM

And, even with all that video out there, 43% of people say that want even MORE video content! Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. To improve content performance, brands need to stop producing content for content's sake …

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The professional approach to SEM

The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Just don't use this to …

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High advertisement ratio can be mitigated by using LSI

It's sometimes difficult to tell the difference between link schemes and valuable link building strategies. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. If you happen to find one, don't even think about using it to …

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Repurpose old local search

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Many firms set behavioral goals for advertising programs. I …

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If CTR is so terrible, why don't statistics show this?

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Search engines use this information along with information on …

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How to survive your first encounter with dynamic pages

SEO takes into account various aspects of the web page that, when added together, will improve your website's visibility in the search results. The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before …

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