In other words, in most purchase situations a consumer only considers brands in her evoked set. Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first …

And, even with all that video out there, 43% of people say that want even MORE video content! Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. To improve content performance, brands need to stop producing content for content's sake …

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. You research, to the best of your ability, what is related to the …