Make sure you know exactly what you're doing with meta tags

A good, balanced strategy should have both basic keyword and long-tail keyword topics as part of your research, though depending on your approach, you may qualify your long-tail research separately, or as part of your topic research. Sometimes it?s easier to articulate your thoughts and insights in a ?rough …

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heading

Because it still remains relevant to this day, its crucial to understand what the Hummingbird update is, what it does, and its lasting impact on SEO, as well as search itself. Of all the readers I encounter, the most successful are those with a positive and proactive attitude, who put …

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Fascinating offsite SEO tactics that can help your business grow

My belief is that keywords themselves don't carry significant weight in isolation, but analyzed in conjunction with the overall theme of your page, they signal Google as to the legitimacy of your content. Any lower than 50 characters and you?re leaving precious SERP real estate on the table. Try …

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Read this controversial article and find out more about web crawlers

By submitting a sitemap to Google, you're telling the search engine to review and index the pages of your site-and this is a critical first step when you're launching something new. Unneeded material can include notices about upcoming events, bios for employees who have left the company or specifics on …

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The professional approach to SEM

The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Just don't use this to …

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Repurpose old local search

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Many firms set behavioral goals for advertising programs. I …

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Provide value information rooted in your initial strategy

In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times …

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Fix technical issues first and foremost

How recently your webpage was published is also a ranking signal - but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 In-house advertising creates several advantages. Post your content on social media platforms such as Twitter, Facebook and …

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What Is a Keyword Worth Targeting?

Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. I also like to look at the number of competing sites/pages simply by searching for your keyword …

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