Why most people will never be great at offsite SEO

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that's relevant to the site. Clients will thank you and visitors will appreciate it. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific …

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Here's what industry insiders think about URLs

Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's …

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A focus on organic links to benefit search engine placement

Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages and their corresponding keyword focus forms the basis of your website's architecture. Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops …

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Digital experiments: Channel testing and search visibility

Like many SEO meat and potatoes tactics, there's no denying that header tags aren't as critically important for your site rankings as they used to be. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible for any good or service. Experience freedom from …

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If CTR is so terrible, why don't statistics show this?

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Search engines use this information along with information on …

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Does Bing really care about SEM

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly it's definitely something you will want to …

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Wrap Subheadings in H2 Tags

When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. Guest-blogging really works well if it is to generate new …

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