If CTR is so terrible, why don't statistics show this?

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Search engines use this information along with information on …

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Does Bing really care about SEM

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly it's definitely something you will want to …

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Wrap Subheadings in H2 Tags

When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. Guest-blogging really works well if it is to generate new …

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