The professional approach to SEM

The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Just don't use this to …

more ...


High advertisement ratio can be mitigated by using LSI

It's sometimes difficult to tell the difference between link schemes and valuable link building strategies. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. If you happen to find one, don't even think about using it to …

more ...

Repurpose old local search

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Many firms set behavioral goals for advertising programs. I …

more ...



If CTR is so terrible, why don't statistics show this?

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Search engines use this information along with information on …

more ...

How to survive your first encounter with dynamic pages

SEO takes into account various aspects of the web page that, when added together, will improve your website's visibility in the search results. The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before …

more ...

The ugly truth about mobile search

Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of …

more ...


Rate of new link growth may signal freshness

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

more ...

Provide value information rooted in your initial strategy

In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times …

more ...

Provide an analysis section to help with organic links

It's like riffing to your favorite jam on the radio and creating your own silly songs. So make sure the people who create your content possess subject matter expertise and do the necessary research and fact checking. The activity generated by social media suggests that your website is trustworthy, worth …

more ...

Emphasizing fast results by using blogs

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. If your website content is relevant to …

more ...

Don't forget gateway sites

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. You research, to the best of your ability, what is related to the …

more ...


Does Bing really care about SEM

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly it's definitely something you will want to …

more ...

Fix technical issues first and foremost

How recently your webpage was published is also a ranking signal - but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 In-house advertising creates several advantages. Post your content on social media platforms such as Twitter, Facebook and …

more ...


Reasons that people rely on dynamic pages

A DoFollow link is a link which passes on "link juice" to the website it's linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Art meets science. Search engines …

more ...


What Is a Keyword Worth Targeting?

Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. I also like to look at the number of competing sites/pages simply by searching for your keyword …

more ...

Wrap Subheadings in H2 Tags

When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. Guest-blogging really works well if it is to generate new …

more ...