And, even with all that video out there, 43% of people say that want even MORE video content! Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. To improve content performance, brands need to stop producing content for content's sake …

The problem is compounded on mobile devices, since Internet speeds are usually much lower, so you'll have to do double duty here. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Just don't use this to …

Ideally, you'll want most of your links to last for years. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top. This is the best opportunity …

It's sometimes difficult to tell the difference between link schemes and valuable link building strategies. And where a result is clicked more than another this can help improve your ranking through engagement metrics that Google looks at. If you happen to find one, don't even think about using it to …

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. Many firms set behavioral goals for advertising programs. I …

Strategically employ bulleted lists, headings, and subheadings for clarity and information organization. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to save on crawl budget. Try to get backlinks to various pages on your site, not just your Homepage …

As the saying goes, "first impressions are lasting impressions." The same can also be said about an online users visiting a website for the first time. The metrics to look for are bounce rate, pages per visit and time on site. Bounce rate refers to the percentage of people who …

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. Search engines use this information along with information on …

SEO takes into account various aspects of the web page that, when added together, will improve your website's visibility in the search results. The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before …

Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of …

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. What is the challenge in creating an engaging website? For one, humans have short attention spans. We easily …

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to …

In addition to understanding technical SEO, you must also understand the importance of off-page optimization and link building. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times …

It's like riffing to your favorite jam on the radio and creating your own silly songs. So make sure the people who create your content possess subject matter expertise and do the necessary research and fact checking. The activity generated by social media suggests that your website is trustworthy, worth …

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. If your website content is relevant to …

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. You research, to the best of your ability, what is related to the …

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. The other strategy that I strongly prefer is to obtain local links in the areas where you want to …

Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly it's definitely something you will want to …

How recently your webpage was published is also a ranking signal - but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 In-house advertising creates several advantages. Post your content on social media platforms such as Twitter, Facebook and …

A brand logo is the symbol used to identify a brand. The practice was to build as many links as possible. Developing a website that appeals to the audience in each country will be a key task. Visually, I prefer handcrafted large rocking horse . Have you seen this great place …

A DoFollow link is a link which passes on "link juice" to the website it's linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Art meets science. Search engines …

Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. A consumer holding a positive attitude toward a brand becomes more likely to buy it. There is no higher quality signal than branded …

Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. I also like to look at the number of competing sites/pages simply by searching for your keyword …

When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. Guest-blogging really works well if it is to generate new …

We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. SEO practitioners, before deploying any given tactic, will ask first, "Will this increase my …